blog promotion

Blog Promotion – 10 Creative Strategies

You can write the most compelling copy in the world and design a blog interface that would sell people their own shoes. However, if no one sees the blog, all your work is in vain. Marketing and promotion happen every time you engage with your current and future readers. The success of your blog promotion will depend on your ability to engage in your chosen niche.

Let’s look more closely at the variety of promoting and marketing activities you can take to become an authority online and a successful blogger:

1. Let your friends know about your blog

To start an effective blog promotion first step is to inform everyone you know about your new endeavor. You should include your blog name and URL in your email signature, list it on all of your social media profiles, and use every opportunity to get the word out about your new undertaking.

2. Submit your blog to search engine

Having your blog indexed on search engines is a quick and useful task. To submit your blog URL to Google, sign in to your Google Account and go to the Submit URL option in Webmaster Tools.

3. Submit your blog to bookmarking sites

Bookmarking sites can offer your content to a lot of potential viewers who are searching for content within your niche. You should do this every time you publish a new blog post to spread the word.This is the most cost effective method of blog promotion Some popular social bookmarking sites are Scoop.itReddit, etc.

4. Be active in your niche for blog promotion

Get active on relevant blogs, forums, and social pages. Blogger communities are a good way to connect with other bloggers within your niche. You can engage, build friendships, and help each other in spreading content. Commenting on other relevant blogs is a great way to build relationships with top bloggers within your niche.

5. Be active on social networks

Your business is unique, and you should make use of the social media avenues that best fit your own niche and style. Choose the one (or ones) that best fit your needs and become an expert at leveraging them to help reach your goals. Social media engagement is the most popular blog promotion strategy of 2020. Some of the most popular social networks that bloggers use on a daily basis are FacebookInstagram, and Pinterest.

6. Guest blogging

Take the relationship a step further and offer to write a guest post for another website. Just be sure your work goes on reputable sites and that the content is directly related to your niche. Guest blogging is an excellent way to build an online presence.

7. Start building your mailing list

Once your blog gains new fans and readers, it’s a good idea to collect the email addresses of those who want to be notified of new articles and offers. As people come to know and trust you, they will respond better to your blog promotion efforts.

8. Advertising on the web (paid traffic)

Appropriate and well-informed use of paid media can help you to gain exposure and attention before your organic (naturally derived) traffic takes hold. Paid traffic avenues include Google AdWords, and Facebook.

Remember that you can always find other ways to promote your new blog. Rely on the blogging fundamentals: a clear and well-functioning blog, focused and helpful information, engaging conversation, and practical advice. Your authority will come from helping and giving advice to other people, your fans, or readers. This certainly will help in your blog promotion efforts.

9. Learn and Work with Podcasts

Let’s start things off with the buzzword of the year: podcasts.

Thanks to their flexibility (you can listen to them while you’re at work or when you’re on the go), they’re the most popular form of audio content.

They’re also widely available on services like iTunes, Google Play, and Spotify. Podcasting, fo blog promotion, is preferred by many bloggers since they already have their content developed, just that they need to record them into sound speaches.

Some quick facts:

Ahrefs has had great success with sponsoring podcasts (paid advertising) as well as guesting on them — that is, sending a member of our team to be interviewed on a show.

10. Republishing on Medium

Sure, you can publish tons of absolutely amazing posts on your own blog.

But if you never extend your reach, whether it’s by growing your list of email subscribers or boosting your number of social media followers, your audience will be limited and your blog promotion efforts will not be effective..

So what do you do if you don’t have time to create promotional content and extend your reach?

Try this:

Republish your existing posts on blogging platforms like Medium: Launched in 2012 by Ev Williams, co-founder of Twitter and Blogger, Medium is an ad-free blogging and publishing platform —open and free to anyone (provided you follow the rules).

blog promotion

Your content will be seen by a whole new audience — some of which will then visit your blog and discover all the great content you have to offer.

Get Invited for a fREE setup account

BLOGR.IN offers an easy-to-use platform to set up your blog/website and start writing and publishing blogs in no time.
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